In the modern business landscape, digital marketing has emerged as one of the most essential skills for brands, entrepreneurs, and professionals alike. It’s no longer just a buzzword — it’s a fundamental strategy that drives online visibility, sales, and customer engagement. At its core, digital marketing refers to promoting products and services through digital channels such as search engines, social media, email, websites, and mobile apps. Unlike traditional marketing, it allows businesses to interact with a global audience in real time and measure results with precise analytics. Easyian Why Digital Marketing Matters More Than Ever The digital revolution has transformed how consumers behave. With billions of people accessing the internet daily, businesses need to be where their audience is — online. Digital marketing offers: Targeted reach: Advertise directly to your ideal customers using tools like Google Ads and Facebook Ads. Measurable results: With analytics ...